Amazon has quietly turned its mobile app into a weird and wonderful ecommerce arsenal


Amazon seems to want its smartphone app to span more than just traditional online shopping.

As its customers have spilled into the mobile space, the e-commerce giant has turned its flagship app into something of a testing ground for the small-screen shopping experience of the future. It now boasts a slew of experimental features beyond Amazon’s standard store listings—some of which are impressive and potentially game-changing, others puzzling and superfluous.  

Among other things, you can solicit personalized fashion feedback from live stylists, judge items against your home decor in augmented reality, or immediately link to the Amazon page of any real-world object with the point of a camera.  Read more…

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